Directory Spend
$2.8K
+0.61% watch
UCC Near Me Signals OS
Daily readout for spend, conversion quality, placement movement, and cross-funnel creative reuse.
Overview
Directory Leads
198
-2.46% volume
Directory CPL
$13.92
+3.15% watch
Agency Spend
$681.3
+630.10% watch
Agency Bookings
32
+966.67% volume
Agency CPB
$21.29
-31.55% better
Ad Set Drift
1
ad sets drifted in range
Ad Drift
0
ads drifted in range
Directory Snapshot
contact_success performance by ad set
| Ad Set | Campaign | Spend | Leads | CPL | CTR | Freq | Alert |
|---|---|---|---|---|---|---|---|
| DIR | FBIG | GMULTI-A | PALL | DALL | DIR | GMULTI-A | 0326 | $1,457.73 | 115 | $12.68 | 4.35% | 1.1 | Keep Active |
| DIR | FBIG | GMULTI-F | PALL | DALL | DIR | GMULTI-F | 0526 | $241.66 | 18 | $13.43 | 3.97% | 1.1 | Keep Active |
| DIR | FBIG | GMULTI-E | PALL | DALL | DIR | GMULTI-E | 0526 | $243.30 | 16 | $15.21 | 4.43% | 1.1 | Keep Active |
| DIR | FBIG | GMULTI-B | PALL | DALL | DIR | GMULTI-B | 0426 | $265.50 | 17 | $15.62 | 3.94% | 1.1 | Keep Active |
| DIR | FBIG | GMULTI-C | PALL | DALL | DIR | GMULTI-C | 0526 | $274.01 | 17 | $16.12 | 3.86% | 1.1 | Keep Active |
Agency Snapshot
booking_success performance by doctor campaign
| Practice | Location | Campaign | Spend | Bookings | CPB | CTR | Freq | Alert |
|---|---|---|---|---|---|---|---|---|
| Gertner | Whiteplains, NY | AGY | GERTNER | WHITEPLAINS-NY | 0426 | $651.86 | 30 | $21.73 | 2.44% | 1.2 | Keep Active |
| Gertner | Whiteplains, NY | AGY | GERTNER | WHITEPLAINS-NY | 0426 | $29.47 | 2 | $14.74 | 1.96% | 1.1 | Keep Active |
Top Performing Ads
Directory ranked by lowest CPL, then Agency ranked by lowest CPB
Directory AdsLowest CPL
| Thumbnail | Creative | Ad Set | Spend | Leads | Dir CPL | Condition | Format | Text | Best |
|---|---|---|---|---|---|---|---|---|---|
 | VID-007-DIR | DIR | FBIG | GMULTI-A | PALL | DALL | $18.48 | 3 | $6.16 | POTS-VERT | PE | TBOT | Mixed |
 | VID-005-DIR | DIR | FBIG | GMULTI-A | PALL | DALL | $8.20 | 1 | $8.20 | DIZ | PE | TOP | Mixed |
 | VID-004-DIR | DIR | FBIG | GMULTI-A | PALL | DALL | $38.57 | 4 | $9.64 | CBCT-VERT-MIG | PE | TLOW | Mixed |
 | VID-011-DIR | DIR | FBIG | GMULTI-A | PALL | DALL | $11.20 | 1 | $11.20 | VERT-TMJ-ETD | PE | TBOT | Mixed |
 | VID-006-DIR | DIR | FBIG | GMULTI-A | PALL | DALL | $70.40 | 6 | $11.73 | VERT-HEAR | PE | TOP | Mixed |
Agency AdsLowest CPB
| Thumbnail | Creative | Ad Set | Spend | Bookings | Agy CPB | Condition | Format | Text | Best |
|---|---|---|---|---|---|---|---|---|---|
 | VID-012-AGY | AGY | GWHITEPLAINS-NY | R25 | VERT | FBIG | PALL | DALL | $30.44 | 5 | $6.09 | HEAD-DIZ-FOG | PN | TBOT | Mixed |
 | VID-013-AGY | AGY | GWHITEPLAINS-NY | R25 | VERT | FBIG | PALL | DALL | $402.55 | 22 | $18.30 | VERT-DIZ | PN | TMID | Mixed |
 | VID-015-AGY | AGY | GWHITEPLAINS-NY | R25 | VERT | FBIG | PALL | DALL | $60.77 | 3 | $20.26 | MIG-HEAD | PN | TMID | Mixed |
 | VID-017-AGY | AGY | GWHITEPLAINS-NY | R25 | VERT | FBIG | PALL | DALL | $66.01 | 3 | $22.00 | DIZ | PN | TTOP | Mixed |
 | VID-016-AGY | AGY | GWHITEPLAINS-NY | R25 | VERT | FBIG | PALL | DALL | $95.75 | 1 | $95.75 | NECK | PN | TMID | Mixed |
Worst Performing Ads
Directory ranked by highest CPL, then Agency ranked by highest CPB
Directory AdsHighest CPL
| Thumbnail | Creative | Ad Set | Spend | Leads | Dir CPL | Condition | Format | Text | Best |
|---|---|---|---|---|---|---|---|---|---|
 | VID-001-DIR | DIR | FBIG | GMULTI-A | PALL | DALL | $84.75 | 5 | $16.95 | VERT-FOG | PE | TMID | Mixed |
 | VID-002-DIR | DIR | FBIG | GMULTI-C | PALL | DALL | $823.72 | 56 | $14.71 | CBCT-VERT-MIG | PE | TMID | Mixed |
 | VID-010-DIR | DIR | FBIG | GMULTI-C | PALL | DALL | $191.15 | 13 | $14.70 | VERT-MEN | PE | TOP | Mixed |
 | VID-003-DIR | DIR | FBIG | GMULTI-A | PALL | DALL | $1,485.87 | 109 | $13.63 | CBCT-VERT-MIG-PT | PE | TMID | Mixed |
| VID-006-DIR | DIR | FBIG | GMULTI-A | PALL | DALL | $70.40 | 6 | $11.73 | VERT-HEAR | PE | TOP | Mixed |
Agency AdsHighest CPB
| Thumbnail | Creative | Ad Set | Spend | Bookings | Agy CPB | Condition | Format | Text | Best |
|---|---|---|---|---|---|---|---|---|---|
| VID-016-AGY | AGY | GWHITEPLAINS-NY | R25 | VERT | FBIG | PALL | DALL | $95.75 | 1 | $95.75 | NECK | PN | TMID | Mixed |
| VID-017-AGY | AGY | GWHITEPLAINS-NY | R25 | VERT | FBIG | PALL | DALL | $66.01 | 3 | $22.00 | DIZ | PN | TTOP | Mixed |
| VID-015-AGY | AGY | GWHITEPLAINS-NY | R25 | VERT | FBIG | PALL | DALL | $60.77 | 3 | $20.26 | MIG-HEAD | PN | TMID | Mixed |
| VID-013-AGY | AGY | GWHITEPLAINS-NY | R25 | VERT | FBIG | PALL | DALL | $402.55 | 22 | $18.30 | VERT-DIZ | PN | TMID | Mixed |
| VID-012-AGY | AGY | GWHITEPLAINS-NY | R25 | VERT | FBIG | PALL | DALL | $30.44 | 5 | $6.09 | HEAD-DIZ-FOG | PN | TBOT | Mixed |
Ad Set Drift Watch
Selected range vs trailing baseline: May 5, 2026 - May 11, 2026 vs Apr 28, 2026 - May 4, 2026
| Metric | Ad Set | Parent | Current | Baseline | Delta | Spend | Results | Action |
|---|---|---|---|---|---|---|---|---|
| Directory CPL | DIR | FBIG | GMULTI-B | PALL | DALL | DIR | GMULTI-B | 0426 | $15.62 | $13.08 | +19.42% / +$2.54 worse | $265.50 | 17 leads | Hold Variations |
Ad Drift Watch
Creative-level movement for May 5, 2026 - May 11, 2026 vs Apr 28, 2026 - May 4, 2026
| Metric | Ad | Parent | Current | Baseline | Delta | Spend | Results | Action |
|---|---|---|---|---|---|---|---|---|
| No ads have significant CPL or CPB drift versus the trailing baseline for this range. | ||||||||
AI Analyst Ready
Open AI IntelligenceAsk what changed, what to scale, what to pause, or which videos to test next.
The analyst console is designed around controlled backend tools, not open-ended database access.