Drift AlertsAd Sets
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Alerts
Worsening price drift across ad sets, ads, and ad placements so you can triage issues fast.
Drift AlertsAds
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Drift AlertsAd / Placements
3
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Priority Drift Alerts
Top worsening price moves across ad sets, ads, and ad-placement combinations
| Scope | Metric | Entity | Parent | Current CPL/CPB | Prev 7d CPL/CPB | Delta | Details Page | Action |
|---|---|---|---|---|---|---|---|---|
| Ad / Placement | Directory CPL | VID-003-DIR | CBCT-VERT-MIG-PT | PE | TMID | CTALM @ instagram feed | DIR | FBIG | GMULTI-A | PALL | DALL | $21.05 | $9.02 | +133.21% / +$12.02 worse | Placement Intelligence | Open Placement Breakdown |
| Ad / Placement | Directory CPL | VID-003-DIR | CBCT-VERT-MIG-PT | PE | TMID | CTALM @ facebook instream video | DIR | FBIG | GMULTI-A | PALL | DALL | $14.66 | $8.32 | +76.08% / +$6.33 worse | Placement Intelligence | Open Placement Breakdown |
| Ad / Placement | Directory CPL | VID-003-DIR | CBCT-VERT-MIG-PT | PE | TMID | CTALM @ instagram instagram reels | DIR | FBIG | GMULTI-A | PALL | DALL | $19.56 | $15.17 | +28.92% / +$4.39 worse | Placement Intelligence | Inspect Creative / Placement Fit |
| Ad Set | Directory CPL | DIR | FBIG | GMULTI-B | PALL | DALL | DIR | GMULTI-B | 0426 | $15.62 | $13.08 | +19.42% / +$2.54 worse | Directory Intelligence | Hold Variations |
Ad Set Drift Alerts
Start here when a campaign grouping is getting more expensive than the previous 7-day baseline
| Metric | Ad Set | Parent | Current CPL/CPB | Prev 7d CPL/CPB | Delta | Spend | Results | Details Page | Action |
|---|---|---|---|---|---|---|---|---|---|
| Directory CPL | DIR | FBIG | GMULTI-B | PALL | DALL | DIR | GMULTI-B | 0426 | $15.62 | $13.08 | +19.42% / +$2.54 worse | $265.50 | 17 leads | Directory Intelligence | Hold Variations |
Ad Drift Alerts
Creative-level price drift that needs a closer look on the Directory or Agency page
| Metric | Ad | Parent | Current CPL/CPB | Prev 7d CPL/CPB | Delta | Spend | Results | Details Page | Action |
|---|---|---|---|---|---|---|---|---|---|
| No ads have worsening drift versus the previous 7 days. | |||||||||
Ad / Placement Drift Alerts
Use these rows when a specific ad-placement combination is getting more expensive than its prior 7-day baseline
| Metric | Ad / Placement | Parent | Current CPL/CPB | Prev 7d CPL/CPB | Delta | Spend | Results | Details Page | Action |
|---|---|---|---|---|---|---|---|---|---|
| Directory CPL | VID-003-DIR | CBCT-VERT-MIG-PT | PE | TMID | CTALM @ instagram feed | DIR | FBIG | GMULTI-A | PALL | DALL | $21.05 | $9.02 | +133.21% / +$12.02 worse | $168.37 | 8 leads | Placement Intelligence | Open Placement Breakdown |
| Directory CPL | VID-003-DIR | CBCT-VERT-MIG-PT | PE | TMID | CTALM @ facebook instream video | DIR | FBIG | GMULTI-A | PALL | DALL | $14.66 | $8.32 | +76.08% / +$6.33 worse | $73.28 | 5 leads | Placement Intelligence | Open Placement Breakdown |
| Directory CPL | VID-003-DIR | CBCT-VERT-MIG-PT | PE | TMID | CTALM @ instagram instagram reels | DIR | FBIG | GMULTI-A | PALL | DALL | $19.56 | $15.17 | +28.92% / +$4.39 worse | $117.34 | 6 leads | Placement Intelligence | Inspect Creative / Placement Fit |