Naming Builder

Generate consistent campaign, ad set, and ad names before launch.

Campaign

Select DIR or AGY below and fill out the rest of the fields

DIR for Directory and AGY for Agency
Add 2 digits for month and 2 digits for year
Group Categorization

Ad Set

Add Platform, Geo, Placement of Text and Devices targeted

FB for Facebook and IG for Instagram
Default MULTI-A and outputs like GMULTI-A
Output becomes PALL, PREELS, PFEED, and so on
Output becomes DALL, DM, DD, and so on

Ad

Select VID or IMG to begin. IMPORTANT: If duplicating the same video or image, please use the same Ad Number for tracking purposes. The builder will append DIR to the ad name automatically. Next available VID: VID-065 from MOCK.

Reuse the same VID number across ad sets when it is the same creative asset. The ad output will add -DIR so Meta names stay separate by funnel.
VID for Video and IMG for Image
Next available number for either VID or IMG, depends on which they select
Add condition. If multiple separate by a "-"
Type E for Existing Post or N for New Post. Then add a P before it. Like PE
Please add TOP, MID or BOT and a T will be placed before it
Use LM for Learn More and so on. Append CTA to it so it will come out at CTALM

Generated Names

Ready for campaign setup

Campaign: DIR | GMULTI-A | 0426
Ad Set: DIR | FBIG | GMULTI-A | PALL | DALL
Ad: VID-065-DIR | VERT | PE | TBOT | CTALM
The base asset ID stays the same, and the builder adds the funnel suffix to keep Meta ad names clean.
Base Creative ID: VID-065
Suggested New Base Creative ID: VID-065